TY  - BOOK
AU  - Luck, David Johnston
TI  - Marketing research
SN  - 0135576377
AV  - HF5415.2.L8 1978 
PB  - Prentice-Hall
KW  - Marketing research
KW  - HF
N1  - Second -4th ed. by D. J. Luck , H. G. Wales and D. A. Taylor; Bibliography : p. 503-508
ER  -