Luck, David Johnston <br/><br/>
Marketing research 
David J. Luck ... [etal.] 
 - 5th ed. 
 -  Prentice-Hall Englewood Cliffs , N.J.  1978  c1978 
 - xvi,522 p. : ill. ; 25 cm. 
<br/><br/> Second -4th ed. by D. J. Luck , H. G. Wales and D. A. Taylor  Bibliography : p. 503-508 
<br/><br/><label>ISBN: </label>0135576377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--HF
<br/><br/><label>LC Class. No.: </label>HF5415.2.L8 1978