TY  - BOOK
AU  - Britt, Steuart Henderson
AU  - Boyd, Harper W.
TI  - Marketing management and administrative action
SN  - 0070079234
AV  - HF5415.13.B7 1978 
PB  - McGraw-Hill
KW  - Marketing management
KW  - HF
N1  - Includes bibliographical references and indexes
ER  -