Britt, Steuart Henderson Boyd, Harper W. <br/><br/>
Marketing management and administrative action 
Steuart Henderson Britt , Harper W. Boyd , Jr. 
 - 4th ed. 
 -  McGraw-Hill Tokyo  1978  c1978 
 - xi, 466 p. : charts ; 24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0070079234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--HF
<br/><br/><label>LC Class. No.: </label>HF5415.13.B7 1978