Stern, Mark E. <br/><br/>
Marketing planning : a systems approach 
[by] Mark E. Stern 
 -  McGraw-Hill New York  1966  [1966] 
 - xvii,153 p. : ill. ; 21 cm. 
 - Perspectives in marketing series .
<br/><br/> Bibliography : p. 144-147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--HF
<br/><br/><label>LC Class. No.: </label>HF5415.S78