TY  - BOOK
AU  - Wilson, R. M. S. (Richard Malcolm Sano)
AU  - Gilligan, Colin
ED  - Chartered Institute of Marketing
TI  - Strategic marketing management : planning , implementation, and control
SN  - 9780750659383
AV  - HF5415.13.W547 2005 
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing - Management
KW  - HF
N1  - Includes bibliographical references (p. [813]-851) and index
ER  -