Wilson, R. M. S. (Richard Malcolm Sano) Gilligan, Colin <br/><br/>
Strategic marketing management : planning , implementation, and control 
Richard M.S. Wilson and Colin Gilligan 
 - 3rd ed. 
 -  Elsevier/Butterworth-Heinemann Oxford  2005  c2005 
 - xii , 867 p. : ill. (some col.) ; 28 cm. 
<br/><br/> Includes bibliographical references (p. [813]-851) and index 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--HF
<br/><br/><label>LC Class. No.: </label>HF5415.13.W547 2005