TY  - BOOK
AU  - Fernandez, Joseph , 1968-
TI  - Corporate communications : a 21st century primer
SN  - 0761997466
AV  - HF5718.F47 2004 
PB  - Response Books
KW  - Business communication
KW  - Advertising
KW  - Public relations
KW  - HF
N1  - Includes bibliographical references and index
ER  -