TY  - BOOK
AU  - Green, Paul E.
AU  - Tull, Donald S.
TI  - Research for marketing decisions
SN  - 0137741588
AV  - HF5415.2.G68 1978 
PB  - Prentice Hall
KW  - Marketing research
KW  - HF
N1  - Bibliography: p.645-658
ER  -