Davis, Harry L. Silk, Alvin J. <br/><br/>
Behavioral and management science in marketing 
edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.] 
 -  Wiley New York  1978  c1978 
 - v, 273 p. :ill. ;25 cm. 
<br/><br/> "A Ronald Press publication"  Includes bibliographies and index 
<br/><br/><label>ISBN: </label>047107179x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Congresses<br/>Consumers' preferences - Congresses<br/>Advertising - Congresses<br/>New products - Congresses--HF
<br/><br/><label>LC Class. No.: </label>HF5415.B424