TY  - BOOK
AU  - Shaw, Roy Thomas , 1916-
AU  - Semenik, Richard J.
TI  - Marketing
SN  - 0538800100
AV  - HF5415.S417 1989 
PB  - South Western Pub. Co.
KW  - Marketing\n
KW  - HF
N1  - Includes bibliographies and index
ER  -