TY  - BOOK
AU  - Star, Steven H. , 1894-
TI  - Problems in marketing
SN  - 0070608350
AV  - HF5415.P724 1977 
PB  - McGraw-Hill
KW  - Marketing -- Case studies
KW  - Marketing -- Management -- Case studies
KW  - HF
N1  - Firs t-2d ed. by M. P. McNair and others; Includes index
ER  -