Needham, David , 1954- Dransfield, Robert , 1952- <br/><br/>
Marketing : everybody's business 
Dave Needham, Rob Dransfield 
 - 2nd ed. 
 -  Heinemann Oxford  1995  1995 
 - ix , 290 p. : ill. ; 25 cm. 
<br/><br/> "Covering European and international markets."  Includes index 
<br/><br/><label>ISBN: </label>0435450255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--HF
<br/><br/><label>LC Class. No.: </label>HF5415.N44 1995