TY  - BOOK
AU  - Baker, Michael John
ED  - Chartered Institute of Marketing
TI  - The marketing book
SN  - 0750641142
AV  - HF5415.M297455 1999 
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - HF
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
ER  -