Baker, Michael John <br/><br/>
The marketing book 
edited by Michael J. Baker 
 - 4th ed. 
 -  Butterworth-Heinemann Oxford  1999  1999 
 - xxxiv , 718 p. : ill. ; 25 cm. 
 - The marketing series .
<br/><br/> "Published in association with the Chartered Institute of Marketing."  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750641142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--HF
<br/><br/><label>LC Class. No.: </label>HF5415.M297455 1999