TY  - BOOK
AU  - Kaufman, Louis , 1922-
TI  - Essentials of advertising
AV  - HF5813.U6K38 
PB  - Harcourt Brace Jovanovich
KW  - Advertising - United States
KW  - Advertising - United States - Case studies
KW  - HF
N1  - Includes bibliographies and index
ER  -