Kaufman, Louis , 1922- <br/><br/>
Essentials of advertising 
Louis Kaufman 
 -  Harcourt Brace Jovanovich New York  1980  c1980 
 - xiv, 575 p., [1] leaf of plates : ill. ; 25 cm. 
<br/><br/> Includes bibliographies and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - United States<br/>Advertising - United States - Case studies--HF
<br/><br/><label>LC Class. No.: </label>HF5813.U6K38