Dibb, Sally , 1963- Simkin, Lyndon , 1961- <br/><br/>
Marketing briefs : a revision and study guide 
Sally Dibb and Lyndon Simkin 
 -  Butterworth-Heinemann Oxford  2001  2001 
 - xi , 351 p. : ill. ; 25 cm. 
 - Marketing series .
<br/><br/> "Published in association with the Chartered Institute of Marketing"  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750653868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Study and teaching<br/>Marketing - Examinations , questions , etc.--HF
<br/><br/><label>LC Class. No.: </label>HF5415.D4859 2001