Drummond, Graeme Ensor, John <br/><br/>
Strategic marketing : planning and control 
Graeme Drummond, John Ensor 
 - 2nd ed. 
 -  Butterworth-Heinemann Oxford  2001  2001 
 - xiv , 304 p. : ill. ; 25 cm. 
 - Marketing series . Student .
<br/><br/> "Published in association with the Chartered Institute of Marketing."  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750652365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Decision making<br/>Marketing - Planning--HF
<br/><br/><label>LC Class. No.: </label>HF5415.135.D78 2001