Wilson, R. M. S. ( Richard Malcolm Sano ) Gilligan, Colin <br/><br/>
Strategic marketing management : planning , implementation and control 
Richard M.S. Wilson and Colin Gilligan 
 - 2nd ed. 
 -  Butterworth-Heinemann Oxford  1997  1997 
 - xx, 827 p. : ill. ; 29 cm. 
 - The marketing series . Student .
<br/><br/> Includes bibliographical references (p. [791]-811) and indexes  "Published by Butterworth - Heinemann on behalf of the Chartered Institute of Marketing" - p. [4] of cover 
<br/><br/><label>ISBN: </label>075062244x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--HF
<br/><br/><label>LC Class. No.: </label>HF5415.13.W547 1997