Dinnie, Keith Nation branding : concepts, issues, practice Keith Dinnie - Elsevier/Butterworth-Heinemann Amsterdam 2008 c2008 - xxiv , 264 p. : ill. (chiefly col.) ; 25 cm. Includes bibliographical references and index ISBN: 9780750683494 Subjects--Topical Terms: Branding (Marketing)Brand name products--HF LC Class. No.: HF5415.1255.D56 2008