Percy, Larry Elliott, Richard Rossiter, John R. <br/><br/>
Strategic advertising management 
Larry Percy, John R. Rossiter, Richard Elliott 
 -  Oxford University Press Oxford  2002  2002 
 - xxi , 288 p. , 12 p. of plates : ill. (some col.) ; 25 cm. 
<br/><br/> "Reprinted 2002 (with corrections"-T.p. verso  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0198782322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising - Management<br/>Strategic planning<br/>Communication in marketing--HF
<br/><br/><label>LC Class. No.: </label>HF5438.5.P475 2002