TY  - BOOK
AU  - Zijderveld, Anton C. , 1937-
TI  - On cliches : the supersedure of meaning by function in modernity
SN  - 071000186x
AV  - HM1206.Z55 1979 
PB  - Routledge and Kegan Paul
KW  - Communication - Social aspects
KW  - Sociolinguistics
KW  - Cliches
KW  - HM
N1  - Includes bibliographical references and index
ER  -