TY  - BOOK
AU  - Andreasen, Alan R. , 1934-
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9780132345545
AV  - HF5415.K6312 2008 
PB  - Pearson/Prentice Hall
KW  - Nonprofit organizations - Marketing
KW  - Strategic planning
KW  - Target marketing
KW  - HF
N1  - Pearson international edition - on cover; prev. eds. under Author Kotler, Philip; Includes bibliographical references and index
ER  -