TY  - BOOK
AU  - Bettman, James R.
TI  - An information processing theory of consumer choice
AV  - HC79.C6B46 
PB  - Addison-Wesley Pub. Co.
KW  - Consumers
KW  - Consumers -- United States
KW  - HC
N1  - Bibliography: p. 355-382; Includes indexes
ER  -