McDonald, Malcolm Payne, Adrian <br/><br/>
Marketing planning for services 
Malcolm McDonald and Adrian Payne 
 -  Butterworth-Heinemann Oxford  1996  1996 
 - x , 364 p. : ill. ; 24 cm. 
 - Marketing series . Professional development .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750630221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing<br/>Service industries - Planning--HD
<br/><br/><label>LC Class. No.: </label>HD9980.5.M388 1996