Loudon, David L. Della Bitta, Albert J. <br/><br/>
Consumer behavior : concepts and applications 
David L. Loudon, Albert J. Della Bitta. 
 -  McGraw-Hill New York  1979  c1979 
 - xi, 545 p. :ill. ;25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumers -- Case studies.--HF
<br/><br/><label>LC Class. No.: </label>HF5415.3.L68