TY  - BOOK
AU  - Hisrich, Robert D.
AU  - Peters, Michael P.
TI  - Marketing a new product : its planning , development , and control
SN  - 0805341021
AV  - HD69.N4H55 
PB  - Benjamin/Cummings Pub. Co.
KW  - New products
KW  - Product management
KW  - Marketing
KW  - HD
N1  - Includes bibliographies and indexes
ER  -