TY  - BOOK
AU  - Berry, Michael J. A.
AU  - Linoff, Gordon
TI  - Data mining techniques : for marketing , sales , and customer relationship management
SN  - 0471470643
AV  - HF5415.125.B47 2004 
PB  - Wiley
KW  - Data mining
KW  - Marketing - Data processing
KW  - Business - Data processing
KW  - HF
N1  - Includes index
ER  -