TY  - GEN
AU  - McCarthy, E. Jerome (Edmund Jerome)
AU  - Perreault, William D.
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0256101167
AV  - HF5410.M33 
PB  - Irwin
KW  - Marketing - Periodicals
KW  - Marketing - Management - Periodicals
KW  - HF
ER  -