Brand Islam : the marketing and commodification of piety
Faegheh Shirazi
- 1st ed.
- University of Texas Press Austin, Tex. 2016 c2016
- 281 p. : ill. ; 23 cm.
Includes bibliographical references (p. [251]-270) and index
9781477309469
Consumption (Economics) - Religious aspects - Islam Brand name products - Religious aspects - Islam Islam and culture Branding (Marketing) Consumers - Attitudes Consumer behavior--BP