Shirazi, Faegheh, 1952-

Brand Islam : the marketing and commodification of piety Faegheh Shirazi - 1st ed. - University of Texas Press Austin, Tex. 2016 c2016 - 281 p. : ill. ; 23 cm.

Includes bibliographical references (p. [251]-270) and index

9781477309469


Consumption (Economics) - Religious aspects - Islam
Brand name products - Religious aspects - Islam
Islam and culture
Branding (Marketing)
Consumers - Attitudes
Consumer behavior--BP

BP173.75.S524 2016