TY  - BOOK
AU  - Ormrod, Robert
AU  - Henneberg, Stephan C.
AU  - O`Shaughnessy, Nicholas J.
TI  - Political marketing : theory and concepts
SN  - 9780857025814
AV  - JF2112.C3O76 2013 
PB  - Sage
KW  - Campaign management
KW  - Marketing
KW  - JF
N1  - Includes bibliographical references and index
ER  -