TY  - BOOK
AU  - Roscam-Abbing , Erik
TI  - Brand - driven innovation : strategies for development and design
SN  - 9782940411283
AV  - HF5415.1255.R67 2010 
PB  - AVA Academia
KW  - Branding (Marketing)
KW  - Brand name products - Design
KW  - Organizational change
KW  - HF
N1  - Includes bibliographical references (p. 202-203) and index
ER  -