Piercy, Nigel <br/><br/>
Market-led strategic change : a guide to transforming the process of going to market 
Nigel F. Piercy 
 - 3rd ed. 
 -  Butterworth-Heinemann Oxford  2002  2002 
 - xvi , 762 p. : ill. ; 24 cm. 
 - The marketing series . Professional development .
<br/><br/> "Published in association with The Chartered Institute of Marketing."  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>075065225x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--HF
<br/><br/><label>LC Class. No.: </label>HF5415.13.P542 2002