Zikmund, William D'Amico, Michael <br/><br/>
Marketing 
by William Zikmund and Michael Damico 
 - 2d ed. 
 -  John Wiley New York  1986  1986 
 - xvi, 764 p. : ill. ; 26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471821985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--HF
<br/><br/><label>LC Class. No.: </label>HF5415.Z54 1986