TY - BOOK AU - Collis, David J. AU - Montgomery, Cynthia A., 1952- TI - Corporate strategy : a resource-based approach SN - 9780072312867 AV - HD58.9.C65 2005 PB - McGraw-Hill/Irwin KW - Organizational effectiveness KW - Business planning KW - Strategic planning KW - HD N1 - Includes bibliographical references and index ER -