TY  - BOOK
AU  - Higgins, Denis
TI  - The art of writing advertising : conversations with William Bernbach ... [et al.]
SN  - 0071410937
AV  - HF5825.H54 2003 
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Advertising executives - Interviews
KW  - HF
N1  - above title: McGrew-Hill Advertising Classic
ER  -