TY  - BOOK
AU  - Constantin, James A.
AU  - Evans, Rodney E.
AU  - Morris, Malcolm L.
TI  - Marketing strategy and management
SN  - 0256016941
AV  - HF5415.13.C65 
PB  - Business Pub.
KW  - Marketing - Management
KW  - Marketing
KW  - HF
N1  - Includes bibliographical references
ER  -