TY  - BOOK
AU  - Cathelat, Bernard
TI  - Socio - styles : the new life styles classification system for identifying and targeting consumers and markets
SN  - 0749406968
AV  - HF5415.2.C37 1993 
PB  - Kogan Paul
KW  - Marketing research
KW  - Consumers - Research
KW  - Life styles - Classification
KW  - Marketing - Decision making
KW  - HF
N1  - Translation from the French of : Socio - styles - system; Bibliography : p. [277]-278; Includes index
ER  -