Mullins, John W. (John Walker) Walker, Orville C. Boyd, Harper W. <br/><br/>
Marketing management : a strategic decision-making approach 
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. 
 - 6th ed. 
 -  McGraw-Hill/Irwin New York  2008  c2008 
 - xxii , 533 p. : col. ill. ; 26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073529820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--HF
<br/><br/><label>LC Class. No.: </label>HF5415.13.M85 2008