TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - The successful marketing plan : a disciplined and comprehensive approach
SN  - 0071395210
AV  - HF5415.13.H54 2003 
PB  - McGraw-Hill
KW  - Marketing - Planning
KW  - Marketing - Management
KW  - HF
N1  - Includes index
ER  -