Brassington, Frances Pettitt, Stephen Essentials of marketing Frances Brassington, Stephen Pettitt - 2nd ed. - Prentice Hall Financial Times Harlow 2007 c2007 - xiv, 545 p. : col. ill. ; 27 cm. Includes bibliographical references and indexes ISBN: 9780273708186 Subjects--Topical Terms: Marketing--HF LC Class. No.: HF5415.B73 2007