TY - BOOK AU - Shih, Clara Chung-wai TI - The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff SN - 9780137152223 AV - HD30.37.S49 2009 PB - Pearson Prentice Hall KW - Business enterprises - Computer networks KW - Facebook (Electronic resource) KW - Online social networks KW - HD N1 - Foreword by Marc Benioff - on cover; Includes index ER -