TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W.
TI  - Strategic marketing management cases
SN  - 0256105316
AV  - HF5415.C6944 1993 
PB  - Irwin
KW  - Marketing - Case studies
KW  - HF
N1  - Rev. ed. of : strategic marketing management cases and applications . 3rd ed. 1990; Includes index
ER  -