Cravens, David W. Lamb, Charles W. <br/><br/>
Strategic marketing management cases  Strategic marketing management cases and applications 
David W. Cravens and Charles W. Lamb 
 - 4th ed. 
 -  Irwin Homewood , Ill.  1993  1993 
 - xviii , 900 p. ; 24 cm. 
 - The Irwin series in marketing .
<br/><br/> Rev. ed. of : strategic marketing management cases and applications . 3rd ed. 1990  Includes index 
<br/><br/><label>ISBN: </label>0256105316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies--HF
<br/><br/><label>LC Class. No.: </label>HF5415.C6944 1993