Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- <br/><br/>
Marketing communications : a European perspective 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh 
 - 3rd ed. 
 -  Prentice Hall/Financial Times Harlow, England  2007  c2007 
 - xviii, 610 p., [16] p. of col. plates : ill. (chiefly col.) ; 25 cm. 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780273706939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing - Europe<br/>Advertising--HF
<br/><br/><label>LC Class. No.: </label>HF5415.123.P45 2007