TY  - BOOK
AU  - Tapp, Alan
TI  - Principles of direct and database marketing : a digital orientation
SN  - 9780273713029
AV  - HF5415.126.T35 2008 
PB  - Prentice Hall/Financial Times
KW  - Direct marketing
KW  - Database marketing
KW  - Internet marketing
KW  - Telemarketing
KW  - HF
N1  - Previous ed. 2005; Includes bibliographical references and index
ER  -