Tapp, Alan <br/><br/>
Principles of direct and database marketing : a digital orientation 
Alan Tapp 
 - 4th ed. 
 -  Prentice Hall/Financial Times Harlow  2008  c2008 
 - xvi, 517 p. : ill., (some col.), maps ; 25 cm. 
<br/><br/> Previous ed. 2005  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273713029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Database marketing<br/>Internet marketing<br/>Telemarketing--HF
<br/><br/><label>LC Class. No.: </label>HF5415.126.T35 2008