TY - BOOK AU - Keegan, Warren J. AU - Green, Mark C. TI - Global marketing SN - 0138133867 AV - HF1416.K44 2008 PB - Pearson/Prentice Hall KW - Export marketing KW - Commercial treaties KW - Foreign licensing agreements KW - Foreign trade regulation KW - HF N1 - Includes bibliographical references and indexes ER -