Kincaid, Judith W. <br/><br/>
Customer relationship management : getting it right  
Judith W. Kincaid 
 -  Prentice Hall PTR Upper Saddle River, N.J.  2003  c2003 
 - xxvii , 480 p. : ill. , maps ; 24 cm. 
 - Hewlett-Packard professional books .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>013035211x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management<br/>Customer relations - Technological innovations--HF
<br/><br/><label>LC Class. No.: </label>HF5415.5.K535 2003